Industrial design refined by insight.
We design products and experiences grounded in human behaviour.
Our Approach
At DF-ID, we approach every engagement as a strategic partnership. We begin with context, define direction with clarity, and translate insight into cohesive systems across product and brand. Our process is structured but never rigid, allowing thoughtful design decisions to evolve with purpose and precision driven by human intelligence with A.I acceleration.
Immerse
We begin by understanding your business, competitive landscape, technical realities, and long-term ambitions so every decision is grounded in context.
Define
We clarify positioning, principles, and opportunity spaces, establishing the strategic foundation that guides the work.
Design
We translate strategy into tangible outcomes, product direction, brand systems, and communication frameworks designed to operate as one.
Refine
Through iteration and disciplined review, we simplify, elevate, and strengthen the work until clarity emerges.
Evolve
Design does not end at launch. We remain engaged to extend, adapt, and scale the system as your business grows.
Recognition
International awards for
product excellence.
2025 Mr. Steam — Tempo Touch
2024 Bluesound — Pulse M
2023 Mr. Steam — iSteam X
2022 Atmophizer — Model One
2022 PSB Synchrony
2021 Bluesound — Pulse Sub
2019 NAD — M10
2018 NAD — HP70
2017 Bluesound — Pulse
2016 Bluesound — Pulse Mini
2016 Mr. Steam — Air Tempo
2015 NAD — HP30 Headphones
2014 NAD — HP50
2013 ISteam — Gen 1
2009 NAD VISO ONE
1997 OXO Scrub Brush
2026 Bluesound — Pulse Cinema
2025 Bluesound — Nano
2025 Bluesound — Icon
2023 Bluesound — Pulse M
1996 Samsonite — 450 Oyster
2024 Mr. Steam — iSteam X
2012 NAD — Masters MDC
2009 NAD — VISO ONE
2008 PSB Imagine
2007 Vicks — Thermometer
2014 Mr. Steam — iSteam Control
2016 Mr. Steam - AirTempo Control
2016 Mr. Steam - Linear Steamhead
Our Story
Designing through
insight and collaboration.
DF-ID is an industrial design studio founded by David Farrage, bringing over three decades of global experience in product, service, and brand design.
Our multidisciplinary team works across physical and digital product design, user experience, brand identity, and packaging. Every project begins with observation and research, ensuring a deep understanding of both client objectives and user needs.
Rather than pursuing universal solutions, we focus on uncovering the essence of each product — translating behaviour, intent, and emotion into clear, functional design outcomes.
Selected Work
Products shaped by clarity, function, and restraint.
Clientele
Working with global brands and innovators.
