OXO Good Grips Scrub Brush: Universal Design for Everyday Cleaning

The OXO Good Grips Scrub Brush was created to make everyday cleaning feel less like a chore and more like a task you can actually live with. Instead of copying traditional utility brushes, it rethinks how the hand meets the tool and how the tool meets the surface.

Angled bristles and a carefully shaped body allow the user to scrub more effectively with less strain, directing force into the work instead of the wrist and forearm. The soft, non-slip Good Grips handle is designed around universal design principles, making the brush comfortable and secure for a wide range of hand sizes and abilities—not just an idealized “average” user.

Research into real cleaning habits showed that no single brush was comfortable or capable enough for all household tasks, and that most existing designs fell short on ergonomics. The Good Grips Scrub Brush helped change that conversation, demonstrating how trans-generational design can be a kind of ecological thinking: just as green products consider the life of the object, universal products consider the life and changing needs of the user.

Developed at Smart Design and recognized with a Good Design Award, the OXO Good Grips Scrub Brush set a new standard for kitchen tools by proving that when everyday objects fit more people better, they quietly improve daily life