Sony Electronics Design Experience

At Sony Electronics, David worked on WEGA televisions and audio products during a period when the company continued to define the direction of premium consumer electronics. Alongside production programs, he was involved in future-oriented projects and other important internal initiatives that looked beyond the immediate market to broader design and technology opportunities. The experience was formative, combining the demands of global brand thinking, technical complexity, and disciplined execution, qualities that remain central to DF-ID today.